About Us
Supadance was founded over 50 years ago by Mick Free, a talented shoe maker who lived next door to dance teachers. These teachers informed him that there were no specific shoes available for ballroom dancing, and Free saw an opportunity to fill this gap in the market.
Through his ingenuity and entrepreneurial spirit, Free created the first quality dance shoe designed specifically for ballroom and Latin styles.
How did he do it?
He re-envisioned classic and elegant outdoor shoes and manufactured them with a suede sole, resulting in a shoe that was both comfortable and supportive for dancers.
Free's obsession with the finer details of his product and his commitment to setting the industry standard quickly propelled Supadance to success among the dance community. Since then, Supadance has become the most recognised and respected shoe brand in the dance world.
David Barry Free, Free’s son, grew up in the family business and shadowed his father from an early age. Studying at the prestigious London College of Fashion, Barry prepared his entire life to continue his father’s legacy.
Now, along with his wife Mariola, who is a former professional Latin American dancer, they own and manage Supadance, continuing the tradition of making shoes in England out of their factory in Greater London. Supadance still proudly works with talented dancers from all over the world, including world champions, to ensure that their shoes are of the highest quality and meet the needs of dancers at every level.
Thank you for exploring the history of Supadance. We're proud to be the premier provider of quality dance shoes for ballroom and Latin styles and look forward to continuing to serve dancers around the world for years to come.
Supadance was founded over 50 years ago by Mick Free, a talented shoe maker who lived next door to dance teachers. These teachers informed him that there were no specific shoes available for ballroom dancing, and Free saw an opportunity to fill this gap in the market.
Through his ingenuity and entrepreneurial spirit, Free created the first quality dance shoe designed specifically for ballroom and Latin styles.
How did he do it?
He re-envisioned classic and elegant outdoor shoes and manufactured them with a suede sole, resulting in a shoe that was both comfortable and supportive for dancers.
Free's obsession with the finer details of his product and his commitment to setting the industry standard quickly propelled Supadance to success among the dance community. Since then, Supadance has become the most recognised and respected shoe brand in the dance world.
David Barry Free, Mick's son, grew up in the family business and studied at the prestigious London College of Fashion to prepare for continuing his father's legacy.
Now, along with his wife Mariola, who is a former professional Latin American dancer, they own and manage Supadance, continuing the tradition of making shoes in England out of their factory in Greater London. Supadance still proudly works with talented dancers from all over the world, including world champions, to ensure that their shoes are of the highest quality and meet the needs of dancers at every level.
Thank you for exploring the history of Supadance. We're proud to be the premier provider of quality dance shoes for ballroom and Latin styles and look forward to continuing to serve dancers around the world for years to come.