About Supadance
Three Generations. One Legacy. The World’s Most Trusted Dance Shoe Brand.
Supadance was founded by Michael Henry Clarence Free, known to all as Mick — a humble shoemaker from London’s East End with a passion for quality and craft.
What began as a small shoe repair shop soon became something more. One day, a dancer from the neighbourhood asked Mick if he could make his shoes better for the dance floor. Mick applied suede soles to help him glide — and the results were transformative
With his deep knowledge of footwear construction, Mick began crafting shoes specifically for ballroom and Latin dancers. His designs quickly caught the attention of legends like Bill and Bobby Irvine — and Supadance was born.
Mick’s son, David Barry Free, inherited his father’s skill and passion. After studying at the London College of Fashion, Barry helped grow Supadance while preserving its handmade roots. Today, he runs the company alongside his wife Mariola, a former professional Latin American dancer.
Now in its third generation, Supadance is proudly family-owned and operated from our factory in Greater London. Every shoe is designed with dancers in mind — refined through years of experience and feedback from elite performers.
From rising stars to world champions, Supadance shoes are trusted across the globe for their comfort, elegance, and support. Our commitment to quality craftsmanship, innovation, and tradition remains as strong as ever.
Thank you for being part of our journey. From a small East End workshop to the world’s top dance floors — Supadance continues to honour its roots with every step.
Supadance: About Supadance:
Three Generations. One Legacy. The World’s Most Trusted Dance Shoe Brand.
Supadance was founded by Michael Henry Clarence Free, known to all as Mick — a humble shoemaker from London’s East End with a passion for quality and craft.
What began as a small shoe repair shop soon became something more. One day, a dancer from the neighbourhood asked Mick if he could make his shoes better for the dance floor. Mick applied suede soles to help him glide — and the results were transformative.
With his deep knowledge of footwear construction, Mick began crafting shoes specifically for ballroom and Latin dancers. His designs quickly caught the attention of legends like Bill and Bobby Irvine — and Supadance was born.
Mick’s son, David Barry Free, inherited his father’s skill and passion. After studying at the London College of Fashion, Barry helped grow Supadance while preserving its handmade roots. Today, he runs the company alongside his wife Mariola, a former professional Latin American dancer.
Now in its third generation, Supadance is proudly family-owned and operated from our factory in Greater London. Every shoe is designed with dancers in mind — refined through years of experience and feedback from elite performers.
From rising stars to world champions, Supadance shoes are trusted across the globe for their comfort, elegance, and support. Our commitment to quality craftsmanship, innovation, and tradition remains as strong as ever.
Thank you for being part of our journey. From a small East End workshop to the world’s top dance floors — Supadance continues to honour its roots with every step.