Supadance was founded over 50 years ago by a talented shoe maker Mick Free. At the time, Free lived next door to dance teachers, who informed him there were no specific shoes for ballroom dancing.
Thanks to his ingenuity and entrepreneurial nature, Free naturally set out to create the first quality dance shoe intended for Ballroom and Latin dance styles.

How did he do it?
He re-envisioned the classic and elegant men’s and women’s outdoor shoes and manufactured them with a suede sole.
Free’s obsession with the finer details of his product and aim to set the industry standard catapulted his brand to success amongst the dancing community, making Supadance the best and most recognised shoe brand ever since.
David Barry Free, Free’s son, grew up in the family business and shadowed his father from an early age. Studying at the prestigious London College of Fashion, Barry prepared his entire life to continue his father’s legacy.
Now he and his wife, Mariola Free, own and manage Supadance, which still proudly makes shoes in England out of their factory in greater London working with talented dancers from all over the world, including world champions.
Supadance was founded over 50 years ago by a talented shoe maker Mick Free. At the time, Free lived next door to dance teachers, who informed him there were no specific shoes for ballroom dancing.
Thanks to his ingenuity and entrepreneurial nature, Free naturally set out to create the first quality dance shoe intended for Ballroom and Latin dance styles.

How did he do it?
He re-envisioned the classic and elegant men’s and women’s outdoor shoes and manufactured them with a suede sole.
Free’s obsession with the finer details of his product and aim to set the industry standard catapulted his brand to success amongst the dancing community, making Supadance the best and most recognised shoe brand ever since.
David Barry Free, Free’s son, grew up in the family business and shadowed his father from an early age. Studying at the prestigious London College of Fashion, Barry prepared his entire life to continue his father’s legacy.

Now he and his wife, Mariola Free, own and manage Supadance, which still proudly makes shoes in England out of their factory in greater London working with talented dancers from all over the world, including world champions.