Privacy Policy — How We Protect Your Data

Supadance International is 100% committed to protecting your privacy. Your data is held securely at all times, and access is limited to the team members who need it to fulfil your orders and answer your enquiries.

This page explains, in plain English, what information we collect, why we collect it, who we share it with, and the rights you have over your data.

We use the name, address, phone number and email you give us to:

Online payments are processed by Braintree under their strict security practices. We never see or store your full card details or CVV code.

This is anything you've said to us — over the phone, by email, on live chat or on social media.

What you've bought, and what's sitting in your basket for later.

When you visit our site we collect information such as your IP address, device type, and — if you choose to share it — your location, along with how you browse the site.

If you enter a survey, competition or promotion, we use your responses to run it.

You're never required to share any of this information — but if you don't, you may not be able to complete a purchase or enjoy the full shopping experience. The choice is always yours, and we respect that.

We also anonymise and aggregate data so it no longer identifies you, and use it for IT testing, research, analysis and improving our products and services.

We do not, and will not, sell any of your personal data — not your name, address, email or card details. Trust is everything.

We do share your data with trusted partners who help us run the business:

• Payment providers, warehouses, packers and delivery companies who get your order to you
• Professional services such as marketing agencies, advertising partners and website hosts
• Credit reference, law enforcement and fraud-prevention agencies, where needed to tackle fraud
• Companies you connect yourself, such as social media accounts or Clearpay if you choose to pay with it

We may share aggregated, anonymised analytics with third parties — but only after making sure it cannot identify you.

If you've opted in, we'll occasionally email you about new products and offers. You can stop receiving these at any time:

• Click the unsubscribe link at the bottom of any marketing email
• Email our team at [email protected]

Please allow a few days for our systems to update — you may still receive a message or two while we process your request.

We only hold your information for as long as you're a customer. If you'd like us to delete the data we hold about you, email our Customer Care team at [email protected].

We may need to keep some information for longer where it's required to meet legal or regulatory obligations, resolve disputes, prevent fraud, or enforce our Terms & Conditions.

You have a number of rights over your personal information:

• To be informed about how your information is used (that's what this notice is for)
• To access the personal information we hold about you
• To have inaccurate information corrected (you can do most of this in your account too)
• To have your data deleted, or its processing restricted, in certain circumstances
• To stop marketing messages and withdraw consent for other consent-based processing at any time
• To have elements of your data transferred to you or another provider
• To complain to your data protection regulator — in the UK, the Information Commissioner's Office

To exercise any of these rights — or if you have a complaint or question — please contact us.

We may update this page from time to time to reflect how we process your data. If we make significant changes, we'll make it clear on the Supadance website or contact you directly so you can review the changes before continuing to use our services.

We use four main types of cookies when you visit our site:

• Site functionality — let you navigate the site and use features like "Add to Cart" and "Save for Later".
• Site analytics — help us measure and improve how the site works.
• Customer preference — remember your language, location and other preferences for a seamless experience.
• Targeting / advertising — deliver ads that are relevant to you, limit how often you see them, and measure campaign performance.

You can manage cookies in your browser settings at any time. Disabling some cookies may affect parts of the site.